News Highlights

Crazy Little Thing the Web
Pete Codella, APR has launched a new social media song and music video. It's called Crazy Little Thing the Web. The music video, published to YouTube, was made possible due to the talents and creativity of MultiMediaWise, a video production shop in Logan, Utah. The song debuted on Codella's Online PR Podcast and the video was debuted at a social media presentation Codella gave in Denver on June 24, 2009.
» Codella Marketing's YouTube Channel
» Online PR Podcast - Episode 006
Codella to speak at 2010 PRSA Western District Conference
Pete Codella, APR will be one of the presenters at the Public Relations Society of America Western District Conference in Palm Springs, California April 28-30, 2010.
» PRSA Western District Conference
» Program description on PeteCodella.com
Client profile: Leavitt Partners
Codella Marketing serves as communication counselors for Leavitt Partners, a health care and food safety business management consultancy. Codella Marketing is helping Leavitt Partners develop and implement a social media strategy.
» Leavitt Partners
» Leavitt Partners on Twitter
Client profile: Alliance Health Networks
Alliance Health manages the world's largest online social network for people affected by diabetes, DiabeticConnect.com. Codella Marketing provides public relations support and social media strategy and implementation for Alliance Health Networks.
» Alliance Health Networks
» Alliance Health Networks Newsroom
Codella on KSL news
Pete Codella, APR was interviewed on June 11, 2009 by the Salt Lake City NBC affiliate, channel 5, about an LDS Church News Twitter account that was hijacked.
» KSL report
» LDS Church News Twitter account
Client profile: Ragan Communications
Codella Marketing works with Chicago-based corporate communications training and publishing company, Ragan Communications, to deliver in-person and online training products. In early 2010 Codella Marketing was tapped to develop the programming for the Social Media Summit - Web 2.0 strategies for PR, marketing and corporate communicators - to be held at Cisco Systems world headquarters in San Jose, Calif., June 9-11, 2010.
» Ragan Communications
» Ragan's Social Media Summit at Cisco
Codella launches Online PR Podcast
In April 2009 Codella Marketing together with Code Greene, a web design firm, created the Online PR Podcast to discuss trends and provide tips to those interested in the convergence of public relations and technology. The weekly 30-minute podcast focuses on digital public relations, online search and Web development.
» Episode 006 - features Codella's social media song, Crazy Little Thing the Web
» Episode 007 - about Creative Commons and Digg
Codella to speak at ABC conference
On June 24, 2009 Pete Codella will present Securing Top Search Placement with an Online Newsroom at the annual Fund Development, Communications and Donor Recruitment Workshop for the America's Blood Centers organization at the Marriott Denver City Center.
» Pete Codella - Events
Client profile: Little People's Dental
Codella Marketing assists Dr. David Stewart, a pediatric dentist, with social media and online positioning of his practice - Little People's Dental.
» Little People's Dental
» Little People's Dental on Facebook
Codella to serve as instructor for UC Irvine Extension
Pete Codella, APR will begin instructing for the University of California, Irvine Extension in its public relations certificate program starting in Oct. 2009. He is developing the course Using Social Media as a Tool for Public Relations.
» Pete Codella - Events
» UC Irvine Extension
Client profile: Money Mastery
Codella Marketing is the public relations and marketing agency of record for Time & Money, LLC, owners of the Money Mastery financial coaching program and My Money Plan financial improvement social network.
» Money Mastery
» My Money Plan
Codella Marketing is a strategic partner with Pushkin Public Relations
We've begun partnering on projects with Denver-based Pushkin Public Relations, providing our unique recipe for online PR. Our multifaceted approach is rooted in traditional public relations theories and practices, and incorporates the effective use of social media tools to help clients raise brand awareness.
» Pushkin Public Relations
Client profile: Dr. Azimi
Codella Marketing provides public relations, marketing and social media services to Dr. Azimi's downtown Las Vegas dental practice.
» Dr. Azimi
» Dr. Azimi Newsroom
Codella booked as keynote speaker for Utah PR Position to Win conference
Pete Codella, APR is scheduled as the closing keynote speaker for the Utah PR Position to Win Conference on April 13, 2009. The conference, presented by the Utah State University Public Relations Student Society of America, aims to help students and professionals understand what it takes to advance careers and win new business in economically uncertain times.
» Utah PR Position to Win Conference Web Site
Codella presents at Social Media for Communicators conference
Pete Codella, APR is one of the presenters at the 2009 Second Annual Social Media for Communicators conference in Las Vegas presented by Ragan Communications and the Public Relations Society of America. Codella's presentation titled Creating an online newsroom which will manage your message and get your organization noticed is slated for Friday, March 13, 2009.
» Social Media for Communicators conference information
» PeteCodella.com
Oasis Pools
Codella Marketing created the online presence, including a Web site, blog, Twitter and Flickr accounts, for Southern Utah pool builder, Oasis Pools. Owner Matt Snow called on Codella Marketing for the project because of its experience in developing comprehensive inbound marketing programs for clients.
» Oasis Pools
BYU PRSSA
Pete Codella, APR of Codella Marketing will speak with the students at Brigham Young University on Feb. 11, 2009. The presentation is a BYU PRSSA event sponsored to instruct the students on the various social media tools used in business communication.
» The New Tools of Public Relations: Social Media
» BYU PRSSA
Codella helps launch SMC SLC
Pete Codella, APR is one of the founding members of the fledgling Social Media Club of Salt Lake City. The local chapter of the worldwide organization will gather monthly on the third Thursday of each month beginning in 2009 to discuss social media trends and best practices.
» Social Media Club of Salt Lake City
» SMC SLC Facebook Group
Charley Snow
Codella Marketing developed the first online presence for central Utah artist, Charley Snow. Known for his rural portraits of cows, Snow choose Codella Marketing for the project because of its experience in customizing WordPress blogs and setting up Twitter accounts.
» Charley Snow Art
Codella Marketing moves to Bountiful
During the second week of October 2008 Codella Marketing moved its offices from Las Vegas to northern Utah. Now headquartered in Bountiful, Utah, just north of the Salt Lake City valley, the agency will continue to service clients regionally, providing its unique blend of social media and new technology initiatives with traditional public relations strategies and tactics.
» Read the press release
Codella booked to speak at IABC Utah
Pete Codella, APR has been invited by IABC Utah to lead a discussion on social media. The presentation, titled Social Media: Demonstrating Value and Understanding the Best Tools, will be presented on Tuesday, September 16, 2008 at Spaghetti Mama's (75 East 9400 South in Sandy) from noon to 1 p.m.
» PeteCodella.com
» IABC Utah
Codella launches consulting and presentation website
PeteCodella.com focuses on public relations and social media consulting for business. Codella blogs about business communication, public relations and social media on the site.
» PeteCodella.com
Codella Marketing provides publicist support for miniPAH:Vegas
A new kind of community festival arrived in the Las Vegas Valley on June 6, 2008. It was the miniPAH:Vegas festival, the brainchild of Christopher Coppola. PAH stands for Project Access Hollywood and the miniPAH:Vegas was our valley's first taste of a digital media festival. Participants competed for cash prizes by using mobile phones as video cameras. Visit PAHNation.org for more information.
» PAH Nation
Codella attends Social Media Conference
March 6-7, 2008 Pete Codella, APR will participate in the Social Media for Communicators conference in Las Vegas presented by Ragan Communications and the Public Relations Society of America. The conference provides a unique opportunity to participate in a Web 2.0 summit for internal communications, public relations and marketing professionals. Codella has been tapped to represent the Las Vegas Valley Chapter of PRSA at the conference and plans to glean valuable information for use in technology-based public relations.
» Social Media for Communicators
» Conference Agenda
Codella wins 2007 Communicator of the Year
On Feb. 26, 2008 the International Association of Business Communicators Las Vegas chapter awarded Pete Codella, APR its prestigious Communicator of the Year award. It is the chapter's highest honor bestowed upon one member annually who best exemplifies professionalism and makes significant contributions to the profession and the chapter.
» 27th Annual Bronze Quill Awards Winners
» Press Release
Key Contacts
Pete Codella, APR
Codella Marketing
CEO
801.448.7383






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On March 29, 2008 Codella Marketing represented Aztec Communication at a City of Las Vegas Ward 2 community information fair at the Veterans Memorial Leisure Services Center. We staffed the Yucca Mountain booth and answered resident’s questions about the Yucca Mountain project.
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