Codella Marketing

Codella Marketing believes content is the new advertising

December 10, 2007

Just as product placement has gained momentum on the small screen—much like its large screen counterpart has done for years—professional communicators are coming to grips with content driven branding.

Marketing communications is not as much about a slick look and strategically placed advertisements as it is about creating experiences and generating real-life buzz about products and services.

Reaching bloggers has become a quandary for many a public relations professional. How do you get others to be brand champions?

At a recent seminar on reaching an ever increasingly segmented population, panelists from outdoor, radio, print and online backgrounds spoke about how messages in these different mediums complement each other. And they have to. Each component of a communications outreach should work in tandem with other components.

An interesting comment was made that the Internet is the great connector of all the communications mediums, which is fitting for a web, isn’t it?

Going back to our thesis…

The more an entity can generate unique, keyword rich, positive, third-party content, the better its chances at market share and mindshare.

As others have already said: content is king!

Help others find this information: