Codella Marketing

Codella Marketing announces new client, Olson Marketing Services

Joins creative forces to launch Millenniata, Inc.

March 14, 2008

Codella Marketing has been retained by Salt Lake City-based Olson Marketing Services in a collaborative effort to provide marketing communication support for the launch of Millenniata, Inc.

Millenniata, a start-up company created by professors at Brigham Young University, is the world's first and only provider of a backwards compatible permanent digital archiving solution. Its product, known as the Millennial Disk, looks and feels like a DVD but provides for the 1,000 year preservation of information and records for institutions, businesses, consumers and families.

Although existing CD media storage is popularly considered to be more permanent than its predecessors, tests demonstrate less than a 10-year shelf life. The new Millennial Disk has proven viability 10 times longer, up to 1,000 years, making it virtually permanent by modern standards.

Codella Marketing together with Olson Marketing Services will provide strategic communication services, including brand and business development, marketing, public relations, advertising and Web-based tools to help position Millenniata for long-term success.

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