Codella Marketing

Pete Codella selected to teach UNLV Fundamentals of Public Relations course

May 16, 2008

The UNLV Division of Educational Outreach, as part of its Certificate in Public Relations Skills program, offers six required and more than a dozen elective courses each year.

Beginning in September, Pete Codella, APR will become the instructor for the division’s Fundamentals of Public Relations course.

This class will explore public relations history, principles, procedures, and ethics that guide those who work in the field. Concepts, definitions, principles and procedures for enhancing organizational image and maintaining favorable position in the marketplace will also be addressed.

Students will learn typical functions within governmental, corporate and agency settings, focusing on media relations, community relations, internal communication and the four-step process of research, planning, performing and evaluation.

The course will include discussions on the convergence of technology with the practice of public relations, an area in which Codella excels.

Enrollment in the Certificate in Public Relations Skills program is not a prerequisite for the Fundamentals of Public Relations course.

The required text is The Practice of Public Relations, 9th edition by Fraser Seitel, published by Pearson Prentice Hall. The Associated Press Stylebook is also recommended.

The course is designed to deliver continuing education credits for working professionals who are working in, or interested in the practice of public relations. It provides 1.8 CEUs and will be held Wednesday evenings from 7 to 9, Sept. 10 to Nov. 5, 2008.

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