Pete Codella, APR to give social media presentation at IABC Utah seminar

Will focus on demonstrating value and understanding the best tools

August 11, 2008

On Sept. 16, 2008 from noon to 1 p.m. at Spaghetti Mama’s (75 East 9400 South, Sandy, Utah), Pete Codella, APR will provide communicators in the Salt Lake City area with tools and techniques for navigating in the sea of social media.

Hosted by IABC Utah and open to members of the PRSA Greater Salt Lake Chapter as well as the community, Codella will share tools of the social media trade and demonstrate how companies and organizations are using social media to further communication campaign goals.

By now most professional communicators know about social media and understand it by varying degrees. How do they effectively make the case for incorporating social media in communication campaigns? And how do they demonstrate return on investment? Also, what avenues are best for individual organizations or clients?

Pete Codella, APR is known as the social media guru of Las Vegas. His marketing and public relations firm, Codella Marketing, focuses on technology based communication tools from online newsrooms to Web sites and blogs.

Codella will provide concrete examples which can be used to determine if social media is a good fit and how to secure buy-in from key decision makers.

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