IABC Utah presentation resources

September 16, 2008

Today Pete Codella, APR discussed social media tools and techniques with members and guests of the International Association of Business Communicators Utah chapter.

The presentation was titled Social Media: Demonstrating Value and Understanding the Best Tools.

The multimedia resources included below are provided for attendees and those interested in learning more about social media.

The important links on the right provide more detail and additional information. Of particular note is the BusinessWeek link to the Sept. 6, 2008 issue which delves deeper into corporate microblogging (using Twitter). There are several articles, all part of the magazine's special report titled CEO Guide to Microblogging.

Thank you to IABC Utah for inviting Pete Codella of Codella Marketing to present on this timely topic.

Associated Multimedia

Social Media: Demonstrating Value and Understanding Best Tools - 550kb pdf	Communication World - Blog logs a culture change - 696kb pdf	NewsCactus White Paper - Social Media - 27kb pdf
The Wal-Mart Fake Blog Controversy - 141kb pdf	Communication World - Another World - 703kb pdf	Communication World - How do blogs measure up? - 213kb pdf

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