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Salt Lake marketing firm president, Pete Codella, on KSL radio for the Social Media Club of Salt Lake City
January 23, 2009
Only a week after the inaugural meeting of the new Social Media Club of Salt Lake City, KSL radio reporter Paul Nelson broadcast a story on the launch of the Social Media Club of Salt Lake City and recent Internet research findings.
The Pew Research Center released the results of its latest Internet study last week and reported that 35 percent of adults now say they have a profile on an online social network site. This represents four times as many adults participating in social media than were active in the medium three years ago.
In the interview Codella shared his experience on social network sites - how the younger generation dominated Facebook originally and how adults are now signing-up to reconnect with family and friends, and to monitor what their children are doing. In Codella's observation, Facebook has become a real social hub for 20, 30 and even 40 year-olds. It's used for business and personally.
The Jan. 14, 2009 Pew Internet & American Life Project report contains 17 pages of the latest findings about how adults and teens use the Internet.
Associated Multimedia
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