Codella Marketing

Salt Lake marketing firm president, Pete Codella, talks with Utah Pulse about marketing in the age of social media

February 9, 2009

Pete Codella, APR is the featured video interview on this week's Utah Pulse business Web site. Codella was interviewed last week by Utah Pulse managing editor, Bryan Schott, regarding marketing for business through social media tools.

Codella, through his company, Codella Marketing-a Salt Lake City-based interactive marketing firm, assists clients in all facets of communication, especially online.

Codella is a founding member of the Social Media Club of Salt Lake City leadership team and serves as the organization's program director. Codella is also a member of the editorial board for the worldwide Social Media Club organization.

A traditional public relations practitioner, Codella became involved in online communication initiatives a decade ago, first through Web sites, then through the various social media tools now available.

His greatest Web 2.0 expertise comes from developing the most cost-effective hosted, social media equipped online newsroom solution available - NewsCactus.

The NewsCactus online newsroom solution - created in 2006 through a partnership with Image Domain in Las Vegas - puts the power of self-publishing on the Internet directly in the hands of communicators without relying on IT or Web design professionals.

Codella frequently travels to present social media workshops and seminars. He is one of the presenters at the 2nd Annual Social Media for Communicators conference in Las Vegas, March 11-13, 2009.

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