Codella Marketing

Salt Lake marketing firm specializing in online public relations

March 27, 2009

Fast Facts

• Codella Marketing was founded in 2002
  
• Codella Marketing owns NewsCactus, a hosted online newsroom solution
  
• Codella Marketing excels at online public relations
  
• Codella Marketing is owned and operated by Pete Codella, APR
  
• Pete Codella, APR currently serves as program director for the Social Media Club of Salt Lake City
  

Codella Marketing is a Salt Lake City marketing firm with solid roots in the traditional practice of public relations.

From media relations to public affairs to the development of all sorts of printed and online products, Codella Marketing has serviced clients large and small, in the business-to-business and consumer markets.

What makes Codella Marketing unique is its approach to online public relations.

Partly because of its early involvement in the world of online press rooms through the development of NewsCactus, and partly because of the affinity of its principal, Pete Codella, APR, towards new technology, Codella Marketing excels where public relations and technology meet.

With a solid approach to online positioning, Codella Marketing helps clients master the four elements of an effective online communication strategy:

1. Web site
2. A newsroom and/or a blog
3. Social media participation
4. Paid placement

These four elements make up the practice Codella Marketing calls online public relations. The primary goal of participating in these various communication and advertising channels is to secure top search placement online.

Whether you call it search engine optimization, search engine marketing, search placement, or just search, making sure that content you publish is at the top of search results for your keywords, people, products and services is now paramount to any good communication campaign.

Associated Multimedia

Social Media Toolkit for Business - 122kb pdf

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