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Pete Codella releases social media video, Crazy Little Thing the Web
June 25, 2009
In a social media story set to music, Pete Codella, APR - principal of Codella Marketing and NewsCactus, and author of the digital public relations blog PeteCodella.com - comments on many of the top social media tools and trends for business communication.
The month-long Crazy Little Thing the Web project included writing lyrics, producing and arranging a musical score, spending a couple hours in a recording studio, then working one morning filming a music video. Thanks to the help of his wife, who helped with lyrics, his friend, Tyler Castleton, who helped with the music, and Preston Parker of MultiMediaWise who took the music video project and ran with it, the project is a success.
The music video was launched on YouTube on June 24 and one day later already has received several hundred views.
Codella debuted the music video at the annual conference for the marketing communication workers of America's Blood Centers who gathered in Denver for a four-day conference.
Next month Codella is conducting a day-long social media training session for employees of the City of Las Vegas. Today they were virtually introduced to their social media coach by way of the new music video.
Crazy Little Thing the Web is Codella's entrée onto the stage of musical commentary about the social media space.
Perhaps the music video, which currently has five stars, will go viral, receiving hundreds of thousands of views. Or perhaps it'll be appreciated by just a few hundred social media fans. Either way, it serves as an example of what can be done with creativity, time and perhaps a little talent.
All too often companies and organizations draw upon the same tools to share key messages. Why not expand the tool box by employing clever, new and multimedia rich methods of communication?
Codella hopes that Crazy Little Thing the Web, his social media music video, will inspire others to step outside their normal modus operandi and try something different, fun and engaging, regardless of the industry in which they work.
The lyrics to Crazy Little Thing the Web are included below.
The video is embedded here in the Codella Marketing newsroom (see the associated multimedia section of this release) and may also be viewed on the Codella Marketing YouTube channel.
Crazy Little Thing the Web
A song about social media and the Internet
By Pete Codella, APR
The Internet, you gotta get a handle on it.
You Google, you blog, you tweet, cause you're hooked on it.
Boss ain't ready!
How ya gonna help him see?
Social media, it's hip, it's even addicting.
It's hot, it's cool.
It delivers top notch search placement.
I kinda like it!
Social media's the bomb.
There goes my phone again.
It's a Facebook suggestion.
Do you wanna add a friend?
Add a page. Become a fan.
Did I really used to date that girl?
I got the fail whale. Oh no!
What's up with the Twitter server?
What are you doing?
Update.
Because I can't survive without my followers.
I wanna a million.
Like Ashton Kutcher.
I've got a YouTube channel
For me, and for my job.
I post the videos online.
And I'm hopin' someday they'll go viral.
What's my rating?
Please won't ya give me five stars?
My LinkedIn profile.
I post an update all the while
Tryin' to build my connections.
I take a poll and join a group,
And I get top search placement
I gotta new blog for my dog.
I write as if I'm on all four.
I catch a frisbee and do tricks.
Then I go to Flickr and I post the pix.
I've got a Webbie.
I can even post film on Flickr.
Crazy little thing the Web.
Crazy little thing this Web.
Crazy little thing the Web.
Crazy Little Thing the Web by Pete Codella is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Associated Multimedia
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