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Social Media and Education slides published by Pete Codella, owner of Salt Lake marketing firm Codella Marketing

August 18, 2009

Today Pete Codella, Accredited in public relations, spoke with employees of Weber State University’s College of Arts & Humanities.

The 90-minute presentation covered social media, past, present and future, and conveyed examples of how people and organizations utilize social media to self-publish, bypassing traditional media gatekeepers and securing top search placement.

University professors and administrators are tasked not only with educating, but increasingly with contributing to the overall awareness of their institution. In other words — helping drive enrollment.

Scholarly papers and research are a staple of university life. Perhaps a new staple will become utilization of digital communication channels (i.e., social media) to instruct students in environments and on terms with which they’re most familiar.

The presentation slides for Social Media and Education, along with a presentation outlining Internet Monitoring — steps to follow to set-up your own online monitoring program — are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about the effect of technology on communication. His agency, Codella Marketing, is a Salt Lake City-based digital public relations and marketing agency serving business-to-business and business-to-consumer clients.

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Pete Codella, APR
Codella Marketing
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The Social Media Club of Salt Lake City was co-founded and launched in 2009 with the help of Pete Codella of Codella Marketing.

Codella served as the chapter's first program director and chair of the Utah Social Media Awards.

The goal of SMC of SLC is to be the local voice of social media and provide a forum and networking opportunity for social media practitioners and those interested in learning more about social media.

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