Salt Lake social media consultant Pete Codella publishes social media presentation slides prepared for Ski Utah

December 3, 2009

Salt Lake City marketing firm owner, Pete Codella - an Accredited public relations counselor - gave a social media training presentation today for Ski Utah and its friends.

The Ski Utah organization asked Codella to cover social media: what it is, why it's important and how organizations can utilize it to engage with constituents.

The 90-minute seminar talked about the importance of developing communication goals and objectives to guide strategies and utilization of specific social media tools.

The presentation slides for Social Media - What, Why and How are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and social media. To receive notifications of upcoming seminars, subscribe to PeteCodella.com.

Codella owns and operates Codella Marketing and NewsCactus and is a co-host and co-founder of the Online PR Podcast.

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Social Media - What, Why and How

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Pete Codella, APR
Codella Marketing
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Codella Marketing's Social Media Toolkit for Business takes traditional public relations theories and practices, and incorporates the effective use of new technology to help clients raise brand awareness.

Our online public relations services are based on the premise that it's vital to maintain current content across multiple platforms, such as a corporate Web site, blog, newsroom and social media sites.

We help clients use the Internet effectively to communicate with their key audiences.