Codella Marketing

ChamberWest 10 Steps to Social Media Success in Business presentation slides published

June 17, 2010

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Salt Lake City-based social media consultant Pete Codella of Codella Marketing presented 10 Steps to Social Media Success in Business today at the monthly membership meeting for ChamberWest, the chamber of commerce serving West Valley City, Taylorsville and Kearns, Utah.

The presentation and discussion followed Codella’s 10 practical steps to business results using social media:

1. Claim your name on as many platforms as possible
2. Pick your poison — decide which tools you’ll use and why
3. Plan your publishing — both content and people resources
4. Build your online networks — this is the new advertising ‘reach’
5. Listen!
6. Give VIP treatment to your social media friends
7. Create fun, unique, engaging content
8. Be consistent (stick to your plan, see number three) and be persistent
9. Engage with your online network to build stronger relationships
10. Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars and commentary on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast.

Associated Multimedia

10 Steps to Social Media Success in Business

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