Minnesota Safety Council presentation slides shared by Pete Codella

Fri, 13 May 2011 00:00:00 -0600

Salt Lake City-based social media consultant Pete Codella of Codella Marketing gave two presentations at the 77th Annual Minnesota Safety & Health Conference in Minneapolis on May 13, 2011.

Codella presented a keynote address: Why Social Media Sizzles, then led participants through Facebook marketing strategies.

The PDF slides from the presentation are published with this release in its associated multimedia section.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms.

To receive notifications of upcoming seminars, subscribe to Events.PeteCodella.com, and for commentary on digital public relations, subscribe to PeteCodella.com.

Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast�and writes a weekly column for Ragan's PR Daily on social media tools.

Salt Lake social media consultant publishes slides from the Lieutenant Governor's 2011 Utah Conference on Service

Wed, 20 Apr 2011 00:00:00 -0600

Salt Lake City-based social media consultant Pete Codella of Codella Marketing presented�Social Media: The Changing Communication Landscape at the Utah Commission on Volunteers�2011 Lt. Governor's Conference on Service.

His remarks focused on how social media has changed the way we communicate and provides new, inexpensive tools to hear from and reach constituents in ways never before possible.

Codella led participants through how to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.

The PDF slides from the presentation are published with this release in its associated multimedia section.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars, subscribe to Events.PeteCodella.com, and for commentary on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast�and writes a weekly column for Ragan's PR Daily on social media tools.

Salt Lake public relations and social media firm begins service to Community Controls

Mon, 07 Mar 2011 00:00:00 -0700

Codella Marketing, a Salt Lake City public relations firm and social media consultancy, has added Community Controls to its client roster.

The firm will help Community Controls expand its digital footprint beyond its primary website, utilizing various social media tools like blogging, Facebook, YouTube, Twitter and Flickr.

Codella Marketing will work with Community Controls to create a written social media strategy and engagement plan, as well as provide training to its marketing department in order to maintain the firm’s newly established social media presence.

About Codella Marketing

Codella Marketing is a Salt Lake City-based public relations firm specializing in online communications. Using website, blog, online newsroom and social media tools, Codella Marketing helps clients engage and interact with constituents in authentic ways. For more information visit CodellaMarketing.com, PeteCodella.com or call 801.448.7383.

Codella Marketing co-hosts the Online PR Podcast and provides NewsCactus—the market’s most cost-effective, social media equipped online newsroom software.

Salt Lake marketing firm, Codella Marketing, helps American Heart Association Utah Division with social media strategy and implementation for Utah Heart Ball annual fundraiser

Wed, 19 Jan 2011 00:00:00 -0700

Codella Marketing owner, Pete Codella, is a member of the executive leadership committee for the 26th Annual Utah Heart Ball presented by the American Heart Association Utah Division.

Codella has volunteered to create and implement a social media strategy to help American Heart Association workers and volunteers expand the reach and fundraising capabilities of this year’s event.

Motivated by the presence of heart disease in his own family, Codella choose the American Heart Association as the recipient of Codella Marketing’s nonprofit focus for 2011.

Codella Marketing will assist the Utah Division of the American Heart Association with development of a dedicated event website and a presence on social media channels including Facebook, YouTube, Twitter, LinkedIn and others.

Codella hopes his involvement will support AHA’s goal of raising $125,000 from the 26th Annual Utah Heart Ball.

The Utah Heart Ball is scheduled for June 4, 2011 at the Salt Lake City Downtown Marriott. Details and tickets are available now at bit.ly/2011utheartball.

What is a social media newsroom?

Thu, 16 Dec 2010 00:00:00 -0700

Today Pete Codella was the guest presenter at the Florida Public Relations Association Capital Chapter’s monthly luncheon.

He was invited to speak to the group in Tallahassee about the importance of online newsrooms as a digital public relations tool.

The presentation handout for Online Newsroom Best Practices is published with this release in its associated multimedia section.

About Codella Marketing

Codella Marketing is a Salt Lake City-based digital public relations firm. Using website, blog, online newsroom and social media tools, Codella Marketing helps clients develop strategies and tactics that engage constituents in authentic ways. For more information visit CodellaMarketing.com or call 801.448.7383.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars, news and information on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider, and co-hosts the Online PR Podcast.

Salt Lake City marketing firm, Codella Marketing, receives Golden Spike Awards recognition for Leavitt Partners digital public relations efforts

Wed, 03 Nov 2010 00:00:00 -0600

Today Codella Marketing, a Salt Lake City social media consultancy and business communication firm received a finalist plaque in the interactive communications category at the 2010 Golden Spike Awards presented by the Public Relations Society of America Greater Salt Lake Chapter.

The plaque is for website, blog, online newsroom and social media work Codella Marketing completed this year for its client Leavitt Partners, led by former Utah Governor Michael Leavitt.

“It’s an honor to be recognized by my public relations peers,” said Pete Codella who is Accredited in public relations. “And it’s a privilege to work with Leavitt Partners to expand their digital footprint and share the firm’s health care and food safety consulting messages online.”

Codella Marketing and Pete Codella are synonymous with digital public relations — the practice of developing key messages and communicating them to key audiences through digital media tools.

About Codella Marketing

Codella Marketing is a Salt Lake City-based public relations firm specializing in online communications. Using website, blog, online newsroom and social media tools, Codella Marketing helps clients engage and interact with constituents in authentic ways. For more information visit CodellaMarketing.com or call 801.448.7383.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars, news and information on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider, and co-hosts the Online PR Podcast.

ChamberWest 10 Steps to Social Media Success in Business presentation slides published

Thu, 17 Jun 2010 00:00:00 -0600

Salt Lake City-based social media consultant Pete Codella of Codella Marketing presented 10 Steps to Social Media Success in Business today at the monthly membership meeting for ChamberWest, the chamber of commerce serving West Valley City, Taylorsville and Kearns, Utah.

The presentation and discussion followed Codella’s 10 practical steps to business results using social media:

Claim your name on as many platforms as possible
Pick your poison — decide which tools you’ll use and why
Plan your publishing — both content and people resources
Build your online networks — this is the new advertising ‘reach’
Listen!
Give VIP treatment to your social media friends
Create fun, unique, engaging content
Be consistent (stick to your plan, see number three) and be persistent
Engage with your online network to build stronger relationships
Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars and commentary on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast.

Social Media Summit slides for 17 Social Media Tools published by Pete Codella

Wed, 09 Jun 2010 00:00:00 -0600

Salt Lake City-based social media consultant Pete Codella of Codella Marketing presented 17 Social Media Tools to Help Communicators Save Time and Money during a pre-conference workshop today at the Social Media Summit by Ragan Communications at Cisco Systems headquarters in San Jose, Calif.

The live audience included pre-conference attendees as well as more than two hundred virtual participants.

Although the seminar was billed as 17 Social Media Tools, the conversation included more than 30 helpful social media sites and tools.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars and commentary on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast.

Mountain West Arts Conference social media slides published by Pete Codella

Thu, 13 May 2010 00:00:00 -0600

Salt Lake social media consultant, Pete Codella, and Redirect Community Director, Brian Seethaler, presented for the second year at the 2010 Mountain West Arts Conference on using social media in the arts.

Codella and Seethaler presented a 75 minute�Siskel and Ebert-like approach to putting social media to work for arts organizations, showcasing the good, the bad and the ugly while providing guidance and counsel for what works and what doesn't.

The standing room only presentation included many Utah arts industry veterans who also attended the Codella and Seethaler presentation in 2009.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars and commentary on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast.

Creator of NewsCactus online newsroom software, Pete Codella, publishes slides from PRSA Western District Conference

Thu, 29 Apr 2010 00:00:00 -0600

Today Pete Codella joined members of the Public Relations Society of America at the organization’s Western District Conference to talk about the importance of online newsrooms.

Codella is among the presenters at the annual conference being held this year in Palm Springs, Calif.

The presentation handout for Everything About Online Newsrooms is published with this release in its associated multimedia section.

Salt Lake social media consultant, Pete Codella, publishes slides on using social media for business

Tue, 20 Apr 2010 17:26:39 -0600

At the invitation of Brand Imaginations, co-founder of the Social Media Club of Salt Lake City and owner of Codella Marketing, Pete Codella, led a two-hour discussion today with a group of Utah businesspeople on how to effectively utilize social media for business.

The discussion included video and website examples of companies already engaged in the social media space, as well as interactive polling to gauge attendees' knowledge of social media participation and user statistics.

Codella also taught participants how to set-up their own online monitoring platform to collect online mentions and sentiment about their companies and brands.

Brand Imaginations, which partners with Codella Marketing on various client initiatives, presented Codella's workshop today at the Corporate Alliance Salt Lake City hub. Brand Imaginations supports client marketing goals by designing and delivering unusually creative, actionable, dimensional marketing materials.

The presentation slides for Using Social Media for Business and 7 Steps to Free Internet Monitoring are published with this release in its associated multimedia section.

About Pete Codella

Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts and co-founded the Online PR Podcast.

Pete Codella again scheduled to teach Using Social Media as a Tool for Public Relations for University of California, Irvine Extension

Wed, 24 Feb 2010 14:55:20 -0700

Last summer Pete Codella, who is Accredited in public relations, developed a new course for the University of California, Irvine Extension.

The course, Using Social Media as a Tool for Public Relations, is a 1.5 credit class that's part of the university's PR and Web 2.0 online curriculum. Specifically, it's an elective course in the Public Relations 2.0 Specialized Studies Program.

Those interested in the Spring 2010 six week class, which runs from May 3 to June 13 and costs $600, can sign-up on UCI's website.

Course Description

Using Social Media as a Tool for Public Relations (MGMT X466.7)

Public relations is about mutually beneficial relationships between organizations and the audiences on which their success or failure depends. Key audiences of every kind can now be reached through new technology. Social media are especially helpful in fostering communication with and listening to key constituencies.

It's now incumbent upon public relations professionals to not only be familiar with, but also to implement and manage a myriad of effective online communication channels.

This course will discuss all types of social media - from social networking to publishing content on blogs, newsrooms and wikis, to multimedia sharing and bookmarking - as part of an effective online public relations strategy.

About the Instructor

Pete Codella, B.A., Accredited in Public Relations, is CEO of Codella Marketing, a public relations and marketing firm in Salt Lake City that's focused on utilizing new technology in the practice of public relations.

Codella is also the founder and CEO of NewsCactus, an online newsroom solution for public relations and marketing professionals.

He has served in local, regional and national leadership roles for organizations including the Public Relations Society of America, International Association of Business Communicators (IABC) and Social Media Club.

In addition to numerous awards for public relations programs and tactics, Codella received the 2007 Communicator of the Year Award, the highest honor bestowed on a member of IABC in Las Vegas.

Salt Lake social media consultant Pete Codella publishes slides prepared for Senator Bob Bennett�s 2010 Rural Business Conference

Fri, 19 Feb 2010 20:53:22 -0700

Today Salt Lake City marketing firm owner, Pete Codella, an Accredited public relations counselor, presented Defining a Social Media Strategy to business, nonprofit and government representatives at the ninth annual Rural Business Conference.

Senator Bennett’s conference organizers asked Codella to discuss how business owners can use social media in a difficult economy to market and improve relationships.

Through free social media tools smaller, rural businesses can maintain as much of an online presence as larger, metropolitan companies.

The presentation slides for Defining a Social Media Strategy are published with this release in its associated multimedia section.

Pete Codella, APR is a sought after presenter for workshops, seminars and keynote addresses about public relations and social media. To receive notifications of upcoming seminars, subscribe to PeteCodella.com.

Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He is also co-host and co-founder of the Online PR Podcast.

Salt Lake social media consultant Pete Codella publishes slides prepared for ChamberWest�s Marketing Monday meeting

Tue, 26 Jan 2010 07:54:06 -0700

Salt Lake City marketing firm owner, Pete Codella — an Accredited public relations counselor — gave a social media training presentation at Marketing Monday, presented by ChamberWest.

ChamberWest asked Codella to discuss how businesses can use social media to accomplish marketing objectives.

The presentation slides for Using Social Media for Business Marketing are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and social media. To receive notifications of upcoming seminars, subscribe to PeteCodella.com.

Codella owns and operates Codella Marketing and NewsCactus, the market’s only $99 a month online newsroom software. He is also co-host and co-founder of the Online PR Podcast.

Salt Lake social media consultant Pete Codella publishes social media presentation slides prepared for Ski Utah

Thu, 03 Dec 2009 16:32:46 -0700

Salt Lake City marketing firm owner, Pete Codella - an Accredited public relations counselor - gave a social media training presentation today for Ski Utah and its friends.

The Ski Utah organization asked Codella to cover social media: what it is, why it's important and how organizations can utilize it to engage with constituents.

The 90-minute seminar talked about the importance of developing communication goals and objectives to guide strategies and utilization of specific social media tools.

The presentation slides for Social Media - What, Why and How are published with this release in its associated multimedia section.

Codella owns and operates Codella Marketing and NewsCactus and is a co-host and co-founder of the Online PR Podcast.

Salt Lake marketing firm owner Pete Codella publishes Introduction to Social Media slides

Wed, 21 Oct 2009 20:10:29 -0600

Today, Salt Lake City public relations practitioner and social media consultant, Pete Codella, Accredited in public relations, and Brian Seethaler, director for Redirect Community, gave a joint presentation to the Utah Chapter of the Public Risk Management Association titled An Introduction to Social Media.

The seminar was part of the Utah PRIMA annual conference.

Participants were led through the history of the Internet, social media tools of the day, and received counsel regarding online positioning and engagement.

The presentation slides for An Introduction to Social Media are published with this release in its associated multimedia section.

Pete owns and operates Codella Marketing and NewsCactus, and occasionally partners with Brian Seethaler of Redirect Community to share tools and tips for utilizing social media effectively. Codella is this year's program director for the Social Media Club of Salt Lake City and Seethaler will assume that role in 2010.

Salt Lake social media consultant Pete Codella publishes Social Media 101 slides

Tue, 20 Oct 2009 17:10:29 -0600

Today, public relations practitioner and social media consultant, Pete Codella, Accredited in public relations, led a 90-minute workshop on social media for members and friends of Access Development and the BYU Management Society Salt Lake Chapter.

The afternoon seminar was hosted by Corporate Alliance in Midvale, Utah.

Participants were led through the history of the Internet, social media tools of the day, and received counsel regarding online positioning and engagement. They were also given a handout with Internet monitoring, measurement and search tools which is published on PeteCodella.com.

The presentation slides for Social Media 101 are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and the Internet. To receive notifications of upcoming seminars, subscribe to PeteCodella.com. Pete owns and operates Codella Marketing and NewsCactus, and is a partner in Vortex Integrated Marketing.

Salt Lake social media consultant Pete Codella publishes online newsroom slides shared at IPREX

Tue, 06 Oct 2009 12:42:54 -0600

On Oct. 2, 2009 Pete Codella, Accredited in public relations, gave a presentation to members of IPREX at its conference in Portland, Oregon.

Codella’s online newsroom software, NewsCactus, has been tapped as the online newsroom provider for IPREX. His presentation to IPREX public relations firm owners was titled Online Newsrooms – An Underutilized Public Relations Tool.

In his remarks Codella made the case for use of the Internet by all key constituencies, not just journalists, and outlined the features and benefits that should be included in a modern online press room.

The presentation slides for Online Newsrooms – An Underutilized Public Relations Tool are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and the Internet. He owns and operates Codella Marketing and NewsCactus.

Introduction to Social Media slides published by Salt Lake marketing firm owner Pete Codella

Wed, 09 Sep 2009 21:56:50 -0600

In a presentation today for the 102nd Annual Convention of the Utah League of Cities and Towns, Pete Codella, APR was one of four presenters in the Engage Your Community with Social Media workshop.

Codella partnered with Brian Seethaler of Redirect Community to provide an overview of the fundamental communication shift being driven by social media.

Additional panelists Megan Crowley from the Center for Public Policy & Administration at the University of Utah and Patricia Smith-Mansfield, director of Utah State Archives and Records, addressed management and legal implications of social media programs for public organizations.

The presentation slides for An Introduction to Social Media are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about the impact of digital media on communication. He owns and operates Codella Marketing and NewsCactus, and is a partner in Vortex Integrated Marketing and Profit Academy.

Social Media and Education slides published by Pete Codella, owner of Salt Lake marketing firm Codella Marketing

Tue, 18 Aug 2009 16:33:29 -0600

Today Pete Codella, Accredited in public relations, spoke with employees of Weber State University’s College of Arts & Humanities.

The 90-minute presentation covered social media, past, present and future, and conveyed examples of how people and organizations utilize social media to self-publish, bypassing traditional media gatekeepers and securing top search placement.

University professors and administrators are tasked not only with educating, but increasingly with contributing to the overall awareness of their institution. In other words — helping drive enrollment.

Scholarly papers and research are a staple of university life. Perhaps a new staple will become utilization of digital communication channels (i.e., social media) to instruct students in environments and on terms with which they’re most familiar.

The presentation slides for Social Media and Education, along with a presentation outlining Internet Monitoring — steps to follow to set-up your own online monitoring program — are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about the effect of technology on communication. His agency, Codella Marketing, is a Salt Lake City-based digital public relations and marketing agency serving business-to-business and business-to-consumer clients.