1. Claim your name on as many platforms as possible
2. Pick your poison — decide which tools you’ll use and why
3. Plan your publishing — both content and people resources
4. Build your online networks — this is the new advertising ‘reach’
5. Listen!
6. Give VIP treatment to your social media friends
7. Create fun, unique, engaging content
8. Be consistent (stick to your plan, see number three) and be persistent
9. Engage with your online network to build stronger relationships
10. Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars and commentary on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast.

Codella and Seethaler presented a 75 minute Siskel and Ebert-like approach to putting social media to work for arts organizations, showcasing the good, the bad and the ugly while providing guidance and counsel for what works and what doesn't.

The standing room only presentation included many Utah arts industry veterans who also attended the Codella and Seethaler presentation in 2009.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars and commentary on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars and commentary on digital public relations, subscribe to PeteCodella.com. Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts the Online PR Podcast.

The discussion included video and website examples of companies already engaged in the social media space, as well as interactive polling to gauge attendees' knowledge of social media participation and user statistics.

Codella also taught participants how to set-up their own online monitoring platform to collect online mentions and sentiment about their companies and brands.

Brand Imaginations, which partners with Codella Marketing on various client initiatives, presented Codella's workshop today at the Corporate Alliance Salt Lake City hub. Brand Imaginations supports client marketing goals by designing and delivering unusually creative, actionable, dimensional marketing materials.

The presentation slides for Using Social Media for Business and 7 Steps to Free Internet Monitoring are published with this release in its associated multimedia section.

About Pete Codella

Pete Codella, Accredited in public relations, is a sought-after presenter for workshops, seminars and keynote addresses about public relations, social media and online newsrooms. To receive notifications of upcoming seminars and commentary on digital public relations, subscribe to PeteCodella.com.

Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He also co-hosts and co-founded the Online PR Podcast.

The course, Using Social Media as a Tool for Public Relations, is a 1.5 credit class that's part of the university's PR and Web 2.0 online curriculum. Specifically, it's an elective course in the Public Relations 2.0 Specialized Studies Program.

Those interested in the Spring 2010 six week class, which runs from May 3 to June 13 and costs $600, can sign-up on UCI's website.

Course Description

Using Social Media as a Tool for Public Relations (MGMT X466.7)

Public relations is about mutually beneficial relationships between organizations and the audiences on which their success or failure depends. Key audiences of every kind can now be reached through new technology. Social media are especially helpful in fostering communication with and listening to key constituencies.

It's now incumbent upon public relations professionals to not only be familiar with, but also to implement and manage a myriad of effective online communication channels.

This course will discuss all types of social media - from social networking to publishing content on blogs, newsrooms and wikis, to multimedia sharing and bookmarking - as part of an effective online public relations strategy.

About the Instructor

Pete Codella, B.A., Accredited in Public Relations, is CEO of Codella Marketing, a public relations and marketing firm in Salt Lake City that's focused on utilizing new technology in the practice of public relations.

Codella is also the founder and CEO of NewsCactus, an online newsroom solution for public relations and marketing professionals.

He has served in local, regional and national leadership roles for organizations including the Public Relations Society of America, International Association of Business Communicators (IABC) and Social Media Club.

In addition to numerous awards for public relations programs and tactics, Codella received the 2007 Communicator of the Year Award, the highest honor bestowed on a member of IABC in Las Vegas.

Senator Bennett’s conference organizers asked Codella to discuss how business owners can use social media in a difficult economy to market and improve relationships.

Through free social media tools smaller, rural businesses can maintain as much of an online presence as larger, metropolitan companies.

The presentation slides for Defining a Social Media Strategy are published with this release in its associated multimedia section.

Pete Codella, APR is a sought after presenter for workshops, seminars and keynote addresses about public relations and social media. To receive notifications of upcoming seminars, subscribe to PeteCodella.com.

Codella owns and operates Codella Marketing and NewsCactus, an online newsroom software provider. He is also co-host and co-founder of the Online PR Podcast.

ChamberWest asked Codella to discuss how businesses can use social media to accomplish marketing objectives.

The presentation slides for Using Social Media for Business Marketing are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and social media. To receive notifications of upcoming seminars, subscribe to PeteCodella.com.

Codella owns and operates Codella Marketing and NewsCactus, the market’s only $99 a month online newsroom software. He is also co-host and co-founder of the Online PR Podcast.

The Ski Utah organization asked Codella to cover social media: what it is, why it's important and how organizations can utilize it to engage with constituents.

The 90-minute seminar talked about the importance of developing communication goals and objectives to guide strategies and utilization of specific social media tools.

The presentation slides for Social Media - What, Why and How are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and social media. To receive notifications of upcoming seminars, subscribe to PeteCodella.com.

Codella owns and operates Codella Marketing and NewsCactus and is a co-host and co-founder of the Online PR Podcast.

The seminar was part of the Utah PRIMA annual conference.

Participants were led through the history of the Internet, social media tools of the day, and received counsel regarding online positioning and engagement.

The presentation slides for An Introduction to Social Media are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and the Internet. To receive notifications of upcoming seminars, subscribe to PeteCodella.com.

Pete owns and operates Codella Marketing and NewsCactus, and occasionally partners with Brian Seethaler of Redirect Community to share tools and tips for utilizing social media effectively. Codella is this year's program director for the Social Media Club of Salt Lake City and Seethaler will assume that role in 2010.

The afternoon seminar was hosted by Corporate Alliance in Midvale, Utah.

Participants were led through the history of the Internet, social media tools of the day, and received counsel regarding online positioning and engagement. They were also given a handout with Internet monitoring, measurement and search tools which is published on PeteCodella.com.

The presentation slides for Social Media 101 are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and the Internet. To receive notifications of upcoming seminars, subscribe to PeteCodella.com. Pete owns and operates Codella Marketing and NewsCactus, and is a partner in Vortex Integrated Marketing.

Codella’s online newsroom software, NewsCactus, has been tapped as the online newsroom provider for IPREX. His presentation to IPREX public relations firm owners was titled Online Newsrooms – An Underutilized Public Relations Tool.

In his remarks Codella made the case for use of the Internet by all key constituencies, not just journalists, and outlined the features and benefits that should be included in a modern online press room.

The presentation slides for Online Newsrooms – An Underutilized Public Relations Tool are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about public relations and the Internet. He owns and operates Codella Marketing and NewsCactus.

Codella partnered with Brian Seethaler of Redirect Community to provide an overview of the fundamental communication shift being driven by social media.

Additional panelists Megan Crowley from the Center for Public Policy & Administration at the University of Utah and Patricia Smith-Mansfield, director of Utah State Archives and Records, addressed management and legal implications of social media programs for public organizations.

The presentation slides for An Introduction to Social Media are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about the impact of digital media on communication. He owns and operates Codella Marketing and NewsCactus, and is a partner in Vortex Integrated Marketing and Profit Academy.

The 90-minute presentation covered social media, past, present and future, and conveyed examples of how people and organizations utilize social media to self-publish, bypassing traditional media gatekeepers and securing top search placement.

University professors and administrators are tasked not only with educating, but increasingly with contributing to the overall awareness of their institution. In other words — helping drive enrollment.

Scholarly papers and research are a staple of university life. Perhaps a new staple will become utilization of digital communication channels (i.e., social media) to instruct students in environments and on terms with which they’re most familiar.

The presentation slides for Social Media and Education, along with a presentation outlining Internet Monitoring — steps to follow to set-up your own online monitoring program — are published with this release in its associated multimedia section.

Pete Codella, APR frequently provides workshops, seminars and keynote presentations about the effect of technology on communication. His agency, Codella Marketing, is a Salt Lake City-based digital public relations and marketing agency serving business-to-business and business-to-consumer clients.

A social media evangelist, in his 60-minute presentation Codella reviewed how we got to where we are now, what today’s best social media tools are, and what the future of social media and the Internet looks like.

Codella explained social media as a platform for personal and business communication and highlighted ways to engage others — including doing research and listening to conversations — using various social media tools and services.

In the presentation Codella discussed the future of the Web, known as the semantic Web. An example of what the future holds is a new search engine, WolframAlpha, which is billed as a computational knowledge engine.

Codella frequently consults with businesses and organizations. He teaches social media basics and provides advanced training for utilizing social media, today’s digital communication tools.

The presentation slides for Social Media: Past, Present and Future are published with this release in its associated multimedia section.

The month-long Crazy Little Thing the Web project included writing lyrics, producing and arranging a musical score, spending a couple hours in a recording studio, then working one morning filming a music video. Thanks to the help of his wife, who helped with lyrics, his friend, Tyler Castleton, who helped with the music, and Preston Parker of MultiMediaWise who took the music video project and ran with it, the project is a success.

The music video was launched on YouTube on June 24 and one day later already has received several hundred views.

Codella debuted the music video at the annual conference for the marketing communication workers of America's Blood Centers who gathered in Denver for a four-day conference.

Next month Codella is conducting a day-long social media training session for employees of the City of Las Vegas. Today they were virtually introduced to their social media coach by way of the new music video.

Crazy Little Thing the Web is Codella's entrée onto the stage of musical commentary about the social media space.

Perhaps the music video, which currently has five stars, will go viral, receiving hundreds of thousands of views. Or perhaps it'll be appreciated by just a few hundred social media fans. Either way, it serves as an example of what can be done with creativity, time and perhaps a little talent.

All too often companies and organizations draw upon the same tools to share key messages. Why not expand the tool box by employing clever, new and multimedia rich methods of communication?

Codella hopes that Crazy Little Thing the Web, his social media music video, will inspire others to step outside their normal modus operandi and try something different, fun and engaging, regardless of the industry in which they work.

The lyrics to Crazy Little Thing the Web are included below.

The video is embedded here in the Codella Marketing newsroom (see the associated multimedia section of this release) and may also be viewed on the Codella Marketing YouTube channel.

Crazy Little Thing the Web
A song about social media and the Internet
By Pete Codella, APR

The Internet, you gotta get a handle on it.
You Google, you blog, you tweet, cause you're hooked on it.
Boss ain't ready!
How ya gonna help him see?

Social media, it's hip, it's even addicting.
It's hot, it's cool.
It delivers top notch search placement.
I kinda like it!
Social media's the bomb.

There goes my phone again.
It's a Facebook suggestion.
Do you wanna add a friend?
Add a page. Become a fan.
Did I really used to date that girl?

I got the fail whale. Oh no!
What's up with the Twitter server?
What are you doing?
Update.
Because I can't survive without my followers.
I wanna a million.
Like Ashton Kutcher.

I've got a YouTube channel
For me, and for my job.
I post the videos online.
And I'm hopin' someday they'll go viral.
What's my rating?
Please won't ya give me five stars?

My LinkedIn profile.
I post an update all the while
Tryin' to build my connections.
I take a poll and join a group,
And I get top search placement

I gotta new blog for my dog.
I write as if I'm on all four.
I catch a frisbee and do tricks.
Then I go to Flickr and I post the pix.
I've got a Webbie.
I can even post film on Flickr.

Crazy little thing the Web.
Crazy little thing this Web.
Crazy little thing the Web.

 
Crazy Little Thing the Web by Pete Codella is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

As part of the agency's digital and social media services, Codella Marketing will create new digital channels for Rodeway Inn at Caineville, Utah to help secure top organic search placement for the southern Utah travel and tourism destination.

Rodeway Inn at Caineville, Utah is centrally located near numerous national and state parks, historic districts and scenic byways, including Capitol Reef National Park and Factory Butte, also known as Swingarm City.

The area surrounding Rodeway Inn at Caineville, Utah is known as a dirt biker's paradise, with wide-open play areas, steep narrow trails and excellent terrain that's perfect for freestyle motorcross riding.

The Rodeway Inn at Caineville, Utah is under new ownership and its proprietors realize the importance of brand presence online through both organic and paid search placement.

The hotel owners are receiving digital media training from Codella Marketing and look to blogging and participation on a number of social media channels to share messages online and help increase awareness for its location and services.

Codella stressed the importance of listening to conversations taking place on social media channels, publishing content on various platforms, and engaging with key constituencies through social networking and participation on multimedia channels.

The presentation slides for Using Social Media Effectively and Legally in the Healthcare Industry are published with this release in its associated multimedia section.

The presentation titled ur msg in 140 characters or less: How Social Media Has Changed Your Job, will be an interactive discussion rooted in traditional public relations strategies and tactics and focused on new digital communication tools.

Codella is a digital public relations specialist who spends much of his time counseling clients and managing social media efforts on their behalf.

New to PRSA Greater Salt Lake Chapter will be a live Ustream.tv video feed of the presentation as well as the Twitter hashtag #slcprsa for categorizing the online discussion on search.twitter.com.

Those interested in viewing the presentation online can do so on Codella's Ustream.tv channel, and participate in the discussion on Twitter by tagging updates with #slcprsa.

A complete description of the event is online at PeteCodella.com.

The event is being held at Squatter's at 147 West Broadway, in downtown Salt Lake City. Networking begins at 11:45 a.m. The presentation and discussion will get underway shortly after noon. Registration is available at SLCPRSA.org. Walk-ins are accepted as seating allows.

An award-winning communicator, Codella is a sought-after presenter, speaker and social media coach. In April 2009 he presented at the 2nd Annual Social Media for Communicators conference in Las Vegas on the benefits and features of a successful online newsroom.

Codella created the NewsCactus online newsroom solution in 2006.

Codella is co-founder and program director of the Social Media Club of Salt Lake City and co-chair of the chapter's upcoming Utah Social Media Awards - Utah's first and only awards program recognizing excellence in the utilization of social media tools and tactics.

Codella was recently tapped by the University of California, Irvine Extension to create and teach an online class on using social media as a tool for public relations which begins this fall. He has also taught a fundamentals of public relations course for the University of Nevada Division of Continuing Education.

The presentation slides are available in the Codella Marketing newsroom with this release in the associated multimedia section.

Key takeaways from the presentation include:

• The realization that new technology has forever changed how we communicate
• Now is the time to engage and self-publish using social media tools
• Artists should utilize readily available digital channels to secure top search placement