The firm remains located in southwest Las Vegas and now shares office space with Las Vegas advertising agency, Swan Advertising. Together, the advertising and public relations firms provide clients with a complete array of marketing communication services.

Codella Marketing's new address and fax number are as follows: 8925 West Post Road, Suite 100, Las Vegas, NV 89148-2433, (702) 876-4699. The firm's phone number, (702) 255-8765, remains unchanged.

Codella Marketing, owned by Pete Codella, APR, utilizes the latest technology to help clients send the right message to the right audience at the right time. Codella, an avid blogger and social networker who is Accredited in Public Relations, is known as the social media guru of Las Vegas. He frequently travels to present workshops and keynote addresses on various social media and business communication topics.

The course will provide an opportunity for those already working full-time to learn more about the practice of public relations.

The required text is The Practice of Public Relations, 9th edition, by Fraser Seitel, published by Pearson Prentice Hall. It is also recommended that students have The Associated Press Stylebook. Both texts are available in the UNLV Bookstore.

The Public Relations - Fundamentals course begins Sept. 10 and runs for 9 consecutive weeks. Classes are held at the UNLV Paradise Campus from 7 to 9 p.m. and the course costs $259.

Students will participate with Codella in a sort of online classroom, the Fundamentals of Public Relations blog, which Codella created this summer and will manage as part of his instructor duties.

Hosted by IABC Utah and open to members of the PRSA Greater Salt Lake Chapter as well as the community, Codella will share tools of the social media trade and demonstrate how companies and organizations are using social media to further communication campaign goals.

By now most professional communicators know about social media and understand it by varying degrees. How do they effectively make the case for incorporating social media in communication campaigns? And how do they demonstrate return on investment? Also, what avenues are best for individual organizations or clients?

Pete Codella, APR is known as the social media guru of Las Vegas. His marketing and public relations firm, Codella Marketing, focuses on technology based communication tools from online newsrooms to Web sites and blogs.

Codella will provide concrete examples which can be used to determine if social media is a good fit and how to secure buy-in from key decision makers.

For this reason the agency co-founded both Blogging Vegas and NewsCactus.

Codella Marketing today announced the addition of a comprehensive email campaign management tool for clients. The email campaign tool allows clients to login with a unique username and password to manage email marketing campaigns.

The service utilizes industry leader MailBuild and delivers a cost-effective mechanism for communicating with key audiences through email.

Visit CodellaMarketing.com to learn more about the agency's email campaign management tool.

Young's debut album, One More Stone, evolved from a perennial gift wish from his father to record favorite songs on a cassette tape. Gradually Young's repertoire grew, as did his desire for his own solo CD.

For the past six years Young has been a member of Gladys Knight's Grammy Award winning Saints Unified Voices choir. His volunteer involvement with the choir has taken him around the world sharing his faith in God through music.

Young still has a day job. He's a partner at Marquis & Aurbach, a Las Vegas law firm.

Codella Marketing will provide Young with media relations services and help coordinate his album's distribution, special engagements and develop a new website showcasing One More Stone and Young's gospel music career.

Codella is a frequent presenter, workshop leader and keynote speaker at conferences focused on business communication and social media. He has become the social media guru of Las Vegas and is now available to businesses anywhere.

Codella's topics range from "What is social media and why should I care?" to "How to maximize brand awareness through social media," and "Business communication measurement using new technology."

With blogging and the social media press release gaining popularity in corporate circles, Codella's experience and expertise shed new light and provide pragmatic know-how for any organization.

Particularly useful is Codella's market-leading experience in developing and launching the NewsCactus online newsroom service - one of the first five such services (see Wikipedia).

Pete Codella, the International Association of Business Communicators/Las Vegas 2007 Communicator of the Year and current president, has operated Codella Marketing in Las Vegas for about six years. In addition to several entrepreneurial ventures, he has worked in corporate, university and private PR/business communication settings dating back to his college days in the early 90s.

Businesses and organizations interested in scheduling workshops, presentations or consulting with Codella are asked to complete the contact form on PeteCodella.com.

In 2005 Codella was president of the Las Vegas Valley Chapter of the New York City-based Public Relations Society of America. PRSA was originally organized in Las Vegas in 1975.

Codella, the 2007 recipient of the IABC/Las Vegas President's Award and Communicator of the Year - the highest honor bestowed on a member of IABC/Las Vegas - is now the first person to be the local president of both organizations.

He also currently serves as a member of the national executive committee for PRSA's Independent Practitioners Alliance and on the luncheon committee for the local PRSA chapter.

Codella believes in, and is committed to, continual professional development and involvement in fostering local understanding of best business communication practices. His leadership of PRSA and IABC demonstrates his commitment to the professional practice of communication.

Codella Marketing is the agency of record for miniPAH: Vegas, a three-day, free digital media festival.

PAH stands for Project Accessible Hollywood. PAH festivals have appeared in various cities around the world over the past couple of years.

Christopher Coppola—nephew of Francis Ford Coppola, brother of Nicolas Cage and renowned “DigiVangelist”—is looking for the everyday Las Vegas valley resident to participate in the digital media festival. He sees the miniPAH as an opportunity to bring together Internet social media and face-to-face interaction in a fun, educational, community-wide event.

Details about the miniPAH:Vegas are on PAHNation.org.

Additional resources are available on Blogging Vegas.

Christopher Coppola will be the featured speaker at the June 10 Las Vegas American Advertising Federation luncheon where he will discuss the mission of PAH Nation and results from the miniPAH: Vegas festival.

The multimedia resources attached below are provided for attendees and those interested in learning more about social media.

Thank you to the CEO-CFO Group for inviting Pete Codella of Codella Marketing to present on this timely topic.

A follow-up . . .

Read what some attendees said after the presentation at PeteCodella.com.

In preparation for the course, Codella has launched the Fundamentals of Public Relations blog.

The new blog will serve as an online vehicle through which communication between instructor, students and others is possible.

Codella’s goal is for the site to become a resource for anyone interested in gaining a greater understanding of the fundamental knowledge, skills and abilities required for the effective practice of public relations.

Pete Codella, who is Accredited in Public Relations by the Public Relations Society of America, will address the varying technology based communication channels available, pros and cons of social media and why every company should engage in online positioning, dialogue and branding.

The new media presentation focuses on how technology, marketing, and public relations all play well together and should be utilized to a company’s advantage.

Codella is a former chapter president for the Las Vegas Valley Chapter of the Public Relations Society of America, president-elect for the International Association of Business Communicators/Las Vegas chapter, and 2007 IABC/Las Vegas President’s Award and Communicator of the Year — the highest honor bestowed upon a member of IABC/Las Vegas. He also serves as a member of the executive committee for the national PRSA Independent Practitioners Alliance.

The luncheon seminar will be held from noon to 1 p.m. at McCormick & Schmick's (335 Hughes Center Drive, Las Vegas). Attendance is $35 or $40 without an RSVP. Reservations are accepted online.

Beginning in September, Pete Codella, APR will become the instructor for the division’s Fundamentals of Public Relations course.

This class will explore public relations history, principles, procedures, and ethics that guide those who work in the field. Concepts, definitions, principles and procedures for enhancing organizational image and maintaining favorable position in the marketplace will also be addressed.

Students will learn typical functions within governmental, corporate and agency settings, focusing on media relations, community relations, internal communication and the four-step process of research, planning, performing and evaluation.

The course will include discussions on the convergence of technology with the practice of public relations, an area in which Codella excels.

Enrollment in the Certificate in Public Relations Skills program is not a prerequisite for the Fundamentals of Public Relations course.

The required text is The Practice of Public Relations, 9th edition by Fraser Seitel, published by Pearson Prentice Hall. The Associated Press Stylebook is also recommended.

The course is designed to deliver continuing education credits for working professionals who are working in, or interested in the practice of public relations. It provides 1.8 CEUs and will be held Wednesday evenings from 7 to 9, Sept. 10 to Nov. 5, 2008.

This year's remote occurred today, on a beautiful spring day during the afternoon of a weekend double-header. The Coyotes play the College of Southern Idaho twice today and tomorrow.

Weather forecaster John Fredericks from KVBC Channel 3, our NBC affiliate, was on hand to interview Coach Tim Chambers and some of the players, and take his turn at bat and in the outfield. John is a great sport and even donned his 30 year-old cleats and 25 year-old glove for the special occasion.

The Coyotes only have a few more games but we're all hoping they win the Scenic West Athletic Conference, they're currently in second, and host the playoffs in Henderson in May. Go Coyotes!

As part of its marketing communication services, Codella Marketing will develop a new corporate identity, provide graphic design and Internet services for the hospice company.

The firm will assist Accent Hospice Care with the development of a complete set of branded materials, from stationery and business cards, to brochures and a corporate website.

Millenniata, a start-up company created by professors at Brigham Young University, is the world's first and only provider of a backwards compatible permanent digital archiving solution. Its product, known as the Millennial Disk, looks and feels like a DVD but provides for the 1,000 year preservation of information and records for institutions, businesses, consumers and families.

Although existing CD media storage is popularly considered to be more permanent than its predecessors, tests demonstrate less than a 10-year shelf life. The new Millennial Disk has proven viability 10 times longer, up to 1,000 years, making it virtually permanent by modern standards.

Codella Marketing together with Olson Marketing Services will provide strategic communication services, including brand and business development, marketing, public relations, advertising and Web-based tools to help position Millenniata for long-term success.

The Paragon Awards are sponsored by the National Council for Marketing & Public Relations.

In addition to judging entries, CSN, a client of Codella Marketing, submitted numerous entries and received Silver and Bronze awards in the national competition. The Silver, in the category Successful Recruitment Marketing Campaign, was for CSN’s I Can Be campaign during the fall of 2007. The Bronze award was for the 2007-2008 Smiling Faces Academic Catalog.

CSN also received noteworthy recognition during last month’s Bronze Quill Awards presented by the International Association of Business Communicators/Las Vegas for marketing communication tactics. CSN and its ad agency, WG Communications Group, were honored with an Award of Excellence in the single ad/broadcast/radio category for its Alliteration ad.

CSN and WG Communications Group also received an Award of Merit for the CCSN 2006-07 Student Planner.

Codella Marketing congratulates the CSN marketing and WG Communications Group teams, which include: Dave Morgan, Tammy Graham, Terri Weisbord and Irene Mendelsberg. “It’s a pleasure working with dedicated professionals, and it’s even better when your work is recognized by peers,” said Codella.

The 27^th Annual Bronze Quill Awards program states, "The Communicator of the Year Award is a prestigious designation bestowed upon an IABC member who has made significant contributions to the profession and the chapter, and has demonstrated the highest level of professionalism."

IABC/Las Vegas was founded in 1978 and has named a Communicator of the Year annually since 1993.

"It is an incredible honor to receive the Communicator of the Year Award," said Codella, "especially in light of its rich history and this year's other nominees, Kathy Blaha and Art Greene. I am humbly grateful for the designation and incredibly fortunate to work alongside many outstanding communicators on the IABC/Las Vegas board."

As presented in the 27th Annual Bronze Quill Awards program, this is the summary for Communicator of the Year Finalist Pete Codella, APR:

"Pete Codella is an Accredited Public Relations advisor, experienced communications professional, marketing, and advertising counselor. He has senior level management experience in public relations and advertising agencies, and has operated his own public relations firm in Las Vegas for more than five years. His professional experience in communications dates back to his first entrepreneurial venture as a junior in college.

"For more than eight years, Pete has been involved in the management of design, content and marketing strategies for online initiatives including Web sites, HTML e-mails, blogs and various types of social media associated with Web 2.0. He is a partner in the Blogging Vegas network and NewsCactus online newsroom solution. He is an efficient, organized team player with proven leadership and problem-solving abilities."

Last summer Codella received the IABC/Las Vegas President's Award recognizing outstanding service on the association's board of directors.

The NewsCactus blog will cover topics including blogging, interactive communications, banner advertising, Web site design and development, interactive marketing, mobile marketing or advertising, and online public relations.

In short, it will discuss how companies, organizations, people, etc., communicate with key audiences using technology.

"The NewsCactus Blog provides a platform to share our expertise in business communication," said Pete Codella, APR, president of Codella Marketing and co-founder of NewsCactus, the most cost-effective online newsroom solution. "We'll post tools and tips for maintaining an online newsroom as well as commentary on industry trends and counsel for utilizing technology to distribute key messages."

The NewsCactus Blog is a joint venture of Codella Marketing LLC and Image Domain Inc.

The website will be a resource for Dr. Nicola's patients and prospective patients and will incorporate the NewsCactus online newsroom service for displaying news, announcements, links to additional chiropractic resources and multimedia items.

"We look forward to creating an outstanding website and online resource for Dr. Nicole," said Pete Codella, APR, president of Codella Marketing. "Using the NewsCactus tool will allow Dr. Nicola to frequently publish articles and comment on industry trends and practices to better inform the public of the benefits of chiropractic care."

Over the years Codella Marketing has developed dozens of websites and managed online marketing campaigns for its clients.

The annual listing is ranked by public relations employees.

This year, Codella Marketing is ranked as 21a based on surveys collected in May 2007.

About Codella Marketing

Codella Marketing LLC is a Las Vegas-based marketing communications firm led by Pete Codella, APR (see important link: PR Accreditation). The award-winning agency develops and implements integrated marketing and public relations campaigns for its clients. It is a partner in the NewsCactus online newsroom solution. Employing public relations, marketing, advertising and interactive tools, the full-service agency assists clients in delivering the right message to the right audience at the right time.